Approach
Each phase has its own outputs and decision points, with AI lifting the repeat work so judgement and craft get more time. Pick up wherever the work starts. Stop wherever it makes sense.
The six phases
Different engagements start at different phases. A founder pre-decision starts at Brief. An organiser with a fixed event and a content gap starts at Programme. The operating layer is the same across all of them.
What the work is. What success looks like. What it is not. The Brief phase locks the scope, the constraints, and the definition of done before any design work starts.
Structured intake notes from the first conversations. Prior-art research on the organisation's portfolio and adjacent events. A draft brief synthesis ready for human edit and sign-off.
Audience definition, theme development, format selection, commercial model. The "should this event exist in this form" question gets answered here.
Format benchmarking against comparable events. Audience research and segmentation at scale. Scenario modelling for format and commercial choices.
Speaker programming, agenda architecture, editorial direction, partner content integration. Where the event becomes a thing audiences want to attend.
Speaker discovery and prioritisation at scale. First-draft speaker briefs. Agenda gap analysis across topic, sector and seniority. Session abstract editing.
Partner programme design, inventory strategy, commercial format pricing, outreach. Where the event becomes a thing partners want to invest in.
Prospect prioritisation across pipeline. Partnership narrative and pitch drafting. Tailored deck assembly per prospect. Follow-up tracking across the partner pipeline.
Vendor management, run-of-show, on-site or remote operations, speaker prep, attendee experience. The actual event week and the weeks immediately around it.
Automated reminder cadences across speakers, partners and vendors. Status tracking across vendor pipelines. Document drafting for run-of-show, briefing packs and partner comms.
Post-event review, attribution analysis, partner reporting, internal learning capture. The phase most events skip. The one that compounds the most across portfolio.
Feedback synthesis across attendee, speaker and partner responses. Content extraction from session recordings. Partner ROI reporting at scale. Decision log update ready to inform the next cycle.
The operating layer
The operating layer pulls the six phases together in a single structured workflow rather than a stack of disconnected tools. Three capabilities sit underneath every engagement.
A single source of truth for events, speakers, sessions, partners and outcomes. Every record visible across phases. No spreadsheet sprawl. No handover risk when the work moves from Brief to Strategy to Programme.
Reliable handoffs between phases without manual reconciliation. Reminder cadences, status updates, follow-up sequences and reporting all triggered from the underlying data rather than from someone remembering to send the email.
Research, drafting, synthesis and reporting accelerated by AI on every phase. First drafts produced fast. Editorial judgement applied by hand. The combination is faster than either alone and sharper than AI by itself.
The AI capability layer
Custom-built pilot AI offerings, designed in partnership with AIFlow as engaged technical delivery partner. Channelled through bespoke workshops that translate a specific bottleneck in your team's workflow into a scoped build. Advisory thinking sits inside every engagement; the focus here is on co-building the right product alongside the right partner.
How it works
Open a brief and I'll help work out whether an Advisory engagement, a pilot, or no AI at all is the right next step for your team this year.
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