the UX Crunch

A thriving community fosters meaningful relationships, encourages organic advocacy, and strengthens brand credibility.

By combining strategic event programming with engaging content, brands can create dynamic ecosystems that attract, nurture, and retain their most valuable audiences and tap in to new revenue streams sitting right under their noses.

The Numbers

Community size: from 12 to 100,000+ global members
Engagement timeline: 2016-2024, with phased activation strategies
Formats: Online & offline educational networking events, job fairs, ambassador programmes, digital communities and networking, workshops and masterclasses.

Understanding Community Goals (UX CRUNCH)

Having founded and scaled two unique communities for major industries, I am an expert in researching and bespoke-tailoring event strategies to engage the unique drivers of your community.

Over 10 years, I have founded and scaled Europe’s largest UX, Product & Design community from a small local gathering of 12, to a 100,000+ global network, through a combination of meet-ups, summits, private leadership forums, and online engagement channels.

This independent community was formed as a reaction to the industry appetite for UX Researchers and Designers in 2015/16. Through research and focus groups, I identified two core goals for the community; education and career development. This was reflected in the goals of major brands I engaged with, who were keen to educate and hire.

As a consequence multiple event formats came together:

UX Crunch - monthly themed educational networking events with speakers, food and networking. This eventually split into Junior and Senior events to respond to the growing need for level-specific content
UX Crunch MEETS - ad-hoc events in strategic partnership at the offices of clients seeking talent. These showcase events highlighted company culture and projects, with bespoke strategies for assessing talent and kickstarting the talent process.
Job Fairs - with the growing demand for UX practitioners, I developed job fairs that connected companies with talent.
Workshops/Masterclasses - Meeting specific community requests with bespoke paid workshops for specialist training.
Specialist Conferences - full-day professional development conferences with talks, panels and workshops.

A Bespoke, Value-Driven Approach

I work with brands to unpack their objectives, whether it’s increasing engagement, strengthening customer retention and building pipeline, or building and educating a trusted industry network, and design community outreach strategies to engage and nurture that community

Once we establish core goals, I develop targeted community engagement strategies that serve both the community and the brand, ensuring a balance between genuine value for members and measurable business impact. By consistently identifying and nurturing new leads from within the community, while effectively managing the P&L to showcase event ROI, I create sustainable engagement strategies that drive both longevity and growth.

Ongoing Support & Community Growth

Whilst I am happy to offer external consultancy advice on how to scale your community, a strong community isn’t built overnight and requires sustained engagement and maintenance. Ideally I would aim to negotiate a long-term strategic relationship, to ensure engagement is sustained and continually optimised, with regular feedback loops, data-driven insights, and new activation strategies.

Why Work With Me?

✔ Proven Experience – A track record of scaling engaged, industry-leading communities.
✔ Custom Strategies – A bespoke approach tailored to your audience and objectives.
✔ End-to-End Execution – From strategy to activation, every detail handled.
✔ Multi-Format Engagement – Online, offline, hybrid – wherever your audience is, we reach them.